Pioneer do Brasil launched its “New Paths with Pioneer” campaign, in the form of a cultural contest.
The campaign, created by E-Content Lab, emerged through conversations between the brand and the public and is available on social networks and on the website. In addition, the play has the presence of the brand’s ambassador, Tarso Marques, a Brazilian motorist who has worked in Formula 1 and Formula Indy.
We noticed a lot of people asking for branded products and sponsorships. As a recurring movement, the idea came as an interesting way to interact with them, explained E-Content Lab founder Vinicius Mancini.
Anyone can participate and compete for three kits, containing multimedia and speaker. As the agency already builds a content-focused strategy, this is a substantial campaign with more production.
To participate, just register on the site and read the entire regulation. Once that’s done, people will have to produce a video in a place they like to drive, but few know about, and then share it in the campaign tag.
The contest has two phases: in the first, a judging committee formed by E-Content Lab, Pioneer and Tarso Marques, will give a grade to the videos applied. In the second phase, nine finalists will be posted on Pioneer’s Instagram and people will share these videos. Finally, the three videos with the most likes will win the prizes.
To produce the video of the campaign, the route was made from the ambassador’s house to Rodovia dos Tamoios, where there is a stop near Serra with a viewpoint. The video will serve as an example for the people who will participate in the contest.
more than a cultural contest. It is a space where you can get to know places that are incredible and that, many times, can go unnoticed by many people. In addition, it has all the proximity to the brand, because when you get in the car, the multimedia keeps you securely connected and when you play your favorite song or playlist, it makes the moment even more incredible, said the marketing manager of Pioneer, Patricia Mota .
The winners will win Pioneer do Brasil multimedia and speakers. First place will receive the DMH-ZF9380TV, which is part of Pioneer’s most sophisticated Z line. In addition, the winner will win the TS-C1790BR two-way kit, which was developed with a cellulose and fiberglass cone to deliver a purer, more natural sound across the entire bandwidth.
The second-place winner will receive the multimedia DMH-Z6380TV, which is also part of the Z Line, and the TS-C170BR (Two Way Kit). The two-way Kit has RMS 60 W power, with passive crossover, 6.5 inch woofer and only 17 cm, it was specially made to save space in your car and reproduce with quality, fidelity and efficiency any and all sound frequency. .
Third place winners will take home the Multimedia DMH-Z5380TV and the Two-Way Kit TS-C170BR.
