Alex Candido and Melina Mesquita assume the new positions in the company
Ipsos announced its new Heads of Communication and Marketing and Qualitative Research in Brazil.
Alex Candido will be responsible for managing the company’s communication area and helping to strengthen the brand’s image. J Melina Mesquita works in the coordination of Ipsos UU, a research area that seeks to produce in-depth analyzes of the behavior of individuals.
Graduated in Social Communication from Universidade Anhembi Morumbi, Candido has a postgraduate degree in Journalistic Communication from Faculdade Csper Lbero, in addition to extension courses in Journalistic Writing (Senac), Art and History of Art (Catholic University of So Paulo) and Media Management Social (Csper Lbero).
“The Communication and Marketing area is an essential pillar to root our purpose and strengthen our image. I am happy to be able to write, together with Ipsos, another page in my professional career”, said the new head, who is at Ipsos Brasil seven years ago.
Melina graduated in International Relations from UniFMU and in Social Sciences from USP, Melina Mesquita has a postgraduate degree in Cultural Anthropology (Catholic University of Paraná) and Market Research in Communications (USP). The professional has been with the company since 2011 and worked in the management of qualitative research until taking up her new position.
“The area of qualitative research has great relevance within Ipsos’ services, going far beyond the traditional hall of mirrors. Ethnography, online communities, cultural intelligence analyzes are some of the methodologies that Ipsos UU offers to provide a holistic understanding of the human behavior. an honor to take on this great responsibility”, said the head.
