Owner of drugstores So Paulo and Pacheco, the company chose Bears Marketing to take care of its online communication
The DPSP Group, from So Paulo and Pacheco drugstores, will have Bears Marketing as the agency responsible for its digital strategy. According to Bears, as of this month, the company will assume the mission of collaborating with the evolution of the presence of brands in the online environment and with the integration of the omnichannel customer experience in social networks.
The account was previously with FSB, which had an integrated print and digital account.
To service the DPSP Group’s account, Bears Marketing said it would allocate a team of professionals who will exclusively serve the brand.
Andrea Sylos, commercial and marketing director of the DPSP Group, stated that the company is responsible for two ‘strong physical brands that have been part of the health, beauty and well-being journey of Brazilians for many years’.
“In a routine that is increasingly experienced through screens and digital solutions, relying on Bears’ expertise will be essential to ensure the synergy of our communication with the purpose of actively and continuously participating in the daily lives of our customers.
(Photo: Divulgao)
