The London International Awards (LIA), a global festival that honors creativity and new ideas in advertising and other disciplines, announces this Tuesday the winners of the 2022 edition. September and October 7, to analyze, debate and define the best works in the world in 27 categories.
Brazil appears once again among the outstanding countries of the award. Of the 35 shortlists, the Brazilian works turned into 22 trophies, being two Gold, three Silver and 17 Bronze. The main highlight in the country was David São Paulo, with 11 of them – 1 Gold, 1 Silver and 9 Bronze, all with work for Burger King. In the sequence, appear WMcCann, with 1 Gold and 1 Bronze; Havas Health & You, with 1 Silver and 1 Bronze; McCann Health, with 2 Bronzes; Mirum, with 1 Silver; and FCB Health, Grey, Oliver and DM9 (TracyLocke), with 1 Bronze each.
Barbara Levy, president of LIA, emphasizes:
“Once again, Brazilian agencies showed enormous talent in all media. They have winners in both highly regulated disciplines such as Pharma & Medical; as well as the more comprehensive ones, such as Integration and Evolution – which shows that the Brazilian advertising community continues to grow stronger.”
In total, the LIA 2022 jury distributed 754 trophies to 45 different countries. With the 22 conquered, Brazil ranked 10th among the most awarded, in a list easily led by the United States, with 254. Then come Germany (81), United Kingdom (53), India (37), Canada ( 31), France (30), Spain (29), Australia (28) and Thailand (25).
Among the 27 disciplines, 21 Grand LIAs were defined – the festival’s top prizes. The highlight was the case “Piñatex”, by L&C New York for Dole Sunshine Company and Ananas Anam, which took three of them: in Design, Evolution and Transformative Business Impact. “Data Tienda” by DDB Mexico for Gahr We Capital (Digital and Creative Use of Data) and “Better with Pepsi” by Alma DDB Miami for Pepsi (Billboard and Print) each won two GL. Special awards such as Agency of the Year will be revealed on November 8.
Check out the list of Brazilian awards at LIA 2022 below, in addition to the Grand LIA winning works in each of the categories:
DAVIDSao Paulo:
· Gold – Integration – Gaming for Burger King titled “Burger Glitch”
· Silver – Non-Traditional – Creativity in Commerce for Burger King Brasil titled “The Impossible Combo”
· Bronze – Non-Traditional – Retail for Burger King Brasil titled “The Impossible Combo”
· Bronze – Ambient & Activation – Creativity in Commerce for Burger King Brasil titled “The Impossible Combo”
· Bronze – Ambient & Activation – Direct Marketing – Consumer for Burger King titled “Burger Glitch”
· Bronze – Ambient & Activation – Gaming for Burger King titled “Burger Glitch”
· Bronze – Ambient & Activation – Retail for Burger King titled “Burger Glitch”
· Bronze – Ambient & Activation – Retail for Burger King Brasil titled “The Impossible Combo”
· Bronze – Digital – Use of Social Media for Burger King titled “Duet Delivery”
· Bronze – Non-Traditional – Creativity in Commerce for Burger King titled “Duet Delivery”
· Bronze – Social Media & Influencers – Use of TikTok for Burger King titled “Duet Delivery”
WMcCannRio de Janeiro won the only other Gold LIA for Brazil.
· Gold – Evolution – Media Creativity for L´Oreal titled “Paywall Down”
· Bronze – Digital – Banners for L’Oréal Paris titled “Paywall Down”
FCB HealthSao Paulo
· Bronze – Pharma & Medical – Craft – Animation for AbbVie titled “Atopics – Scorching Cold”
gray BrazilSao Paulo
· Bronze – Billboard – Best Use of Real Time Advertising for Volvo Cars Brasil titled “In Charge of Competition”
Havas Health & You BrazilSao Paulo
· Silver – Pharma & Medical – Devices and Diagnostics for Outcare titled “An Independent Station for Electro-Dependent Children”
· Bronze – Health & Wellness – Innovation for IDverse titled “Design that Save
Lives”
McCann Health Sao PauloSao Paulo
· Bronze – Health & Wellness – Homeopathic/Natural Remedies Campaign for Ease Labs titled “Orange”, “Blue”, “Purple”, “Blue Orange”, “Blue Purple”, “Green”
· Bronze – Health & Wellness – Craft – Production Design for Mother’s Milk Donation – Glass Bottle Campaign
Amazing AgencyCuritiba
· Silver – Digital – Media for Directv Go titled “The Pirate Match”
OLIVER / U-StudioSao Paulo
· Bronze – Music & Sound – Audio Branding for Rexona titled “Jojo Alarm Clock”
DM9 (TracyLocke Brasil)Sao Paulo
· Bronze – Non-Traditional – Sports for Centauro titled “The Uniform That Never Existed”
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