Last Saturday, October 15, the LBFF Final, the Brazilian Free Fire League, took place. The tournament brings together the main teams in Brazil and the winner of the time was Vivo Keyd, guaranteeing a spot for the world championship of the category, an event most desired by the players. In the special broadcast of the event, CB, digital influencer from Casas Bahia, carried out a series of interactive actions developed by the VMLY&R agency, including a product placement with exclusive offers for gamers who watched it live.
CB also joined the cast of presenters and became the intern for the casters. During one of the “falls”, as the Free Fire match is known, CB was next to Nobru, one of the biggest names in the scenario, to comment on everything that happened in the game in real time.
The CB was also responsible for interviewing the player Raone, from the TSM team, who was elected as the revelation of the season. Watch here: link
CB’s participation in the LBFF final is part of a broad project by Casas Bahia with VMLY&R and 3C Gaming in the gaming universe. The virtual influencer is consolidating itself more and more in the scenario, holding lives fortnightly with other influencers from Fluxo, an organization created by Bruno “Nobru” Goes that is operated by 3C gaming.
For Paulo Aguiar, CCO of 3C Gaming, says:
“CB is a project that we work with great affection, he was the first virtual influencer to become a streamer, the first to have a verified profile in a game and now he is commenting and interviewing in the biggest Free Fire championship in Brazil. It is very satisfying to see what he has become and the result of our project.”
Tiago Barreto, Creative Director at VMLY&R, comments:
“Making Casas Bahia be the retail brand with the best fit with the gamer audience is something we’ve been building for a while. And that couldn’t be done with traditional actions, in traditional formats. With CB we are part of the subject in an organic and always innovative way, bringing a legitimate reputation within this universe to it and to the brand. CB is a gamer, he is a streamer, he is a commentator and he will be much more.”
CB has been consolidating itself more and more as an influencer in the gamer world. In February of this year, he had already debuted as a streamer gamer in the metaverse playing alongside Nobru who, at the time, encouraged the presence of the Casas Bahia brand persona in the live stream to bring the brand closer to a younger audience.
Gabriel Lima Ribeiro, Marketing Manager at Via, says:
“We are proud to have CB in the Free Fire final. His presence in one of the biggest events in the gamer world highlights our CB as a digital influencer and a gamer streamer, consolidating the presence of our brand in this universe and being the result of an important partnership with 3C and the VMLY&R agency, which makes this project real. Together, we have reached another level of interaction with young audiences who are passionate about games, a segment in which we will continue to invest even more with actions like this.”
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The post CB, from Casas Bahia, has a day of presenter and reporter in the final of the Brazilian League of Free Fire appeared first on DNEWS.
