The Brazilian Football Confederation (CBF), in partnership with Kwai, an app for creating and sharing short videos and official sponsor of the men’s and women’s soccer teams, announced the launch of the documentary series “Star Selection”, which debuts today (19) on the platform.
There are 21 exclusive mini documentaries on the platform, which tell the trajectory of today’s great names in the Brazilian Men’s Soccer Team, such as player Vini Jr., goalkeeper Alisson and coach Tite. With short videos of up to 6 minutes and vertical, the documentaries, narrated by the players themselves, have the participation of friends and family reporting the difficulties of childhood, the challenges of the journey, the essential support and the rise to the main Brazilian teams and international.
According to Kwai Brasil’s marketing and branding director, Claudine Bayma, whom Adnews interviewed exclusively at the launch event, this Tuesday (18) in Rio de Janeiro, the project’s objective is to tell the story of the main players of the Brazilian National Team. in a humanized and exciting way. In her words:
“It’s an opportunity to convey what no one has ever seen, bring the fans closer to the big names of the national team and strengthen the emotional bond with the Brazilians. For Kwai, sport is a transformative agent for the individual and society, and this project highlights that a lot.”
According to Rodrigo Paiva, Director of Communications at CBF:
“The Brazilian team needs to reconnect with fans, especially with young people, and this action by KWAI came to accelerate this connection. Modernizing the language, format, exclusive behind-the-scenes content, reconquering the fan’s emotion and passion”
The mini documentaries “Seleção de Estrelas” will be published exclusively on the official profile of the Brazilian Men’s National Team, from CBF, in Kwai, with five episodes per week every Tuesday. The first contents are already available (see here) and can also be found on a page within the platform, dedicated to promoting the premieres and encouraging users to carry out activities in support of the Selection.
For this debut, Brazilians will be able to learn about the stories of players Alisson, Lucas Paquetá, Vini Jr., Richarlyson and Dani Alves, among others.
Production process
In November 2021, a few months after Kwai’s sponsorship of the national teams was announced, the platform took the first steps towards the elaboration of the project with exclusive content that told where Brazilian football was born and the life story of these characters.
The objective was to explore a more personal format, with the player narrating his trajectory, in addition to the use of animations to bring the stories without images to life, bringing a more intimate look. The project had a director, three researchers and three screenwriters, who rescued the memories of each player, resulting in more than 90 hours of recorded content between interviews and testimonials. Rodrigo adds:
“For us it is very gratifying to be part of this partnership, which resulted in such a powerful project bringing stories told in an unprecedented way by players. With these mini documentaries, we seek to strengthen the affection and affection for the athletes, in addition to strengthening ties between the fans and the Brazilian National Team.”
According to the director of the documentaries, Miguel Varca, information from the FutDados football statistics website also helped to set the tone for the recordings. According to him:
“We saw that a Brazilian who dreams of being a player needs 6 thousand hours of training to enter the 0.1% chance of being among the 15 thousand professionals in Brazil; and of these only 23 will be called up for the World Cup. The journey of the players required a lot of dedication and a huge effort, many came from extreme conditions and raised by single mothers, a scenario that also ends up reflecting Brazilian society.”
football support
Kwai’s sponsorship of all national football teams began in 2021 and includes exclusivity in the production of content in the form of short videos for the platform on the official profiles of Kwai. Women’s National Team e Men’s Selection. Kwai is also an official sponsor of the Brazilian Football Championship and offers exclusive content about the competition on the Brasileirão Assaí official profile.
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