The award trophies were delivered in NFT, with artwork signed by Brazilian artist Adhemas Batista
MMA Latam released the winning cases of Smarties 2022, this Tuesday (18). This year’s edition took place at the Hotel Grand Hyatt So Paulo and was attended by guests such as Ana Paula Padro and Vtor diCastro.
This year, the award trophies were delivered in NFT, with artwork signed by the Brazilian artist Adhemas Batista who created 4 animated artworks, representing the Bronze, Silver, Gold and Grand Prix trophy categories.
We, from MMA, congratulate all the brands and agencies that participated in the award and all the winners. They are players who understood the role of technology linked to marketing, as a driving force for our industry”, says Fabiano Destri Lobo, president of MMA Latam.
Check out the winners:
Azul:
Agncia do Ano: Wunderman Thompson
Advertiser of the Year: Mercado Livre and Heineken
Grand Prix: Case #DeixaFluir – Always Free and Carefree – Johnson & Johnson
Gold:
Localizao: Case Our Ads Your Ads – Heineken
Inovao: Case The Pirate Match – DirecTV Go
Social Media Marketing / Creators & Influencers: Case What IPA? S is worth wrong answer – Lagunitas – Heineken and Case #AvonScov – Avon
D&I: Case Ms Violeta – Avon
Social Impact: Case Black Business Beats – Mercado Livre and Case Coleo Quebrada Cria – Havaianas – Alpargatas SA
Product/Service Launch: Case Diablo Summoner. Welcome to Hell. – Blizzard Entertainment
Gerao de Leads: Case The Pirate Match – DirecTV Go
Brand experience: Case #DeixaFluir – Semper Livre e Carefree – Johnson & Johnson
Talk:
CX/UX: Case Diablo Summoner. Welcome to Hell. – Blizzard Entertainment
Web 3.0: Case O Shorts do Youtube Shorts – Youtube – Google
Inovao: Case Diablo Summoner. Welcome to Hell. – Blizzard Entertainment
audio/voice/sound: Case Gol 335 – Mercado Livre
Social Media Marketing / Creators & Influencers: Case O Youtube Shorts Shorts – Youtube – Google
Games/Gamification/E-Sports: Case Carnaval do Boticrio no Avakin Life – O Boticrio – Grupo Boticrio and Taa das Favelas de Free Fire # IssoMudaOGame – Ita Unibanco
Social Impact: Case #DeixaFluir – Semper Livre and Carefree – Johnson & Johnson and Case Paywall Down – Loral Group
Product/service launch: Case Coleo Quebrada Cria – Havaianas – Alpargatas SA
Instant Impact/Promotion: Case Swap a Fake News for a Real Whopper – Burger King Brasil – ZAMP
Brand Experience: Case What is IPA? S is worth wrong answer – Lagunitas – Heineken and Case The Pirate Match – DirecTV Go
Bronze:
Web 3.0: Case Cada Boca nica – Eudora – Grupo Boticrio and Case Carnaval do Boticrio at Avakin Life – O Boticrio – Grupo Boticrio
Video: Case Gol 335 – Mercado Livre and Case Iconic Kisses – Mercado Livre
Innovation: Case Gol 335 – Free Market
Social Media Marketing / Creators & Influencers: Case Ms Violeta – Avon; Case Fashion Trends – Mercado Livre and Case Absolut – Saudades Real – Pernod Ricard
Platform integration & DOOH: Case Our Ads Your Ads – Heineken and Case Bar Aberto – Pernod Ricard
D&I: Case Iconic Kisses – Mercado Livre and Case Taa das Favelas de Free Fire # IssoMudaOGame – Ita Unibanco
Impacto Social: Case Green Energy Platform – Publicis
Product/service launch: What if we created a bank? – Creative Gaming Druid
Lead Generation: 2 Million Journey Case – Colgate-Palmolive
Instant impact/promotion: Case Black Cat Friday – Petlove and Case #PeleNoGlow #OrgasmoNoFlow – Quem Disse, Berenice? – Boticrio Group
Brand Experience: Case Black Business Beats – Mercado Livre
The award jury decided not to present a trophy in the Retail Media category.
