The agency led by Bruno Pinheiro, Daniel Brumatti, Fabio Brito and Robert Filshill will be in charge of communication focused on sales and marketing
Newbacon was chosen to be responsible for managing Stanley’s customer relationships.
The agency led by Bruno Pinheiro, Daniel Brumatti, Fabio Brito and Robert Filshill will be in charge of communication focused on sales and marketing.
With communication in constant transformation, in a scenario full of new media and new technologies, the relationship with the customer has also evolved. The experience, the customer journey can be tracked and taken to much greater flights. Newbacon’s focus is to keep its customers 100% connected to their consumers. Stanley’s arrival is another opportunity for us to provide the best relationship and the best user experience with the brand, said Fbio Brito, Partner and CBO at Newbacon
The account will be serviced by a team of professionals with different scopes, such as creation, DBM, and all the brand’s CRM planning. The agency’s first initiative for Stanley is a complete analysis of the CRM landscape, definition of the main objectives, choice of platforms and all data driven work so that Stanley can be closer and closer to its consumers.
Newbacon was chosen because of the agency’s expertise in CRM, which is an important pillar for strengthening and enriching Stanley’s relationship with his Legion., comments Carolina Amaral, Sr Manager Marketing Services – Ecommerce & CRM