In the capital of São Paulo, 140 advertising faces spread across the nine urban terminals that make up the Northwest Block
RZK Digital becomes responsible for outdoor advertising for part of the bus terminals in the capital of São Paulo and Recife (PE). The contract has a duration of 10 years and the installation of the panels will begin in November of this year.
In So Paulo alone, there will be more than 140 advertisements spread across the nine urban terminals that make up the Northwest Block: Amaral Gurgel, Campo Limpo, Casa Verde, Jardim Britnia, Lapa, Pinheiros, Pirituba, Princesa Isabel and Vila Nova Cachoeirinha. Around 350,000 people pass through these places every day, as reported by RZK.
In Recife, the DOOH company will sell, this year, 54 panels in seven terminals in the capital of Pernambuco, through which 320,000 passengers travel per day. This is the first phase of an occupation that will reach a total of 26 terminals in addition to 44 BRTs in the city, according to the company.
Paulo Queiroz, partner and head of operations at RZK Digital, the move is part of the company’s expansion plan, which will take the company from 200 to 716 faces already in early 2023 in So Paulo alone, the company will reach 3 million people daily who use urban transport.
More than 5 million people use the buses daily in So Paulo and we will be at most of its terminals. The contract is one more step for this to happen; in addition to the novelty in Recife, where we strengthen our offer at a national level, he said.