Developed by VMLY&R, campaign packed with hit by Alceu Valena; watch video
Vivo decided to bet on faith in superstition in the new campaign for the World Cup in Qatar, which will start next month. To the sound of ‘Anunciao’, by Alceu Valena, the film created by VMLY&R features Vini Jr and Brazilian fans, who notice signs that the sixth world title is on the way.
The Signs scenes show different situations in which, for one reason or another, the number six is present.
The action is a continuation of the campaign ‘The dream of hexa is more alive than ever’, which in addition to having Vini Jr. as one of the highlights, it also has a partnership with streamer Casimiro, who is co-creating with Vivo.
The commercial, produced by Delicatessen and directed by Pedro Becker, was filmed in Spain and Brazil. In addition to the film, the idea will also be taken to the main digital vehicles, OOH, print media, among others.
