The “My Ad Hub” tool aims to give people more control over the ads that appear to them.
Google has introduced its new tool that promises to give privacy in ads, called “My Ad Center”.
The tool aims to give people more control over the advertisements that appear to them, whether in videos on Youtube or in searches on the site.
The new feature will start to be available from this Thursday (20th) to users all over the world, including Brazil. With “My Ad Hub”, people can also block unwanted ads and learn more about what information is used to personalize their advertising experience.
In practice, the tool will work as follows: the user will be able to access the resource from an advertisement displayed on Search, Youtube and Discover. There, it will also be possible to choose to see more advertisements for brands and preferred subjects and less advertisements on other topics. For example: the user spent some time researching a trip to the beach, made the trip and when he returns, he may no longer want to see this type of ad. With the tool, he can choose to see fewer advertisements on that subject.
Another option is available to the user to turn off ad personalization. Who to choose for view personalized ads, will continue to see advertising, but will be something less useful or relevant to that user. This goes for any website or application where the person is logged into their own Google account. In addition, the user can also choose not to see any more advertisements on some topics.
The option to turn off custom ads also applies to ads displayed on and off Google and will automatically apply to any device where the user is logged into their Google account.
Regarding users’ privacy, the tool offers the possibility to control what information is used to personalize the advertisements displayed and, in case a person is not sure about what they are sharing, Google allows them to see what information the site uses and control. this sharing according to your preferences.
The user will also be able to view ads focused on certain audiences, based on the user’s activity within Google, and from that, it will be possible to choose and adjust the way in which these activities guide the advertising displayed.
