Held by Eleven, this initiative is part of a broader strategy to publicize the spin off of ‘Game of Thrones’
The famous Iron Throne from the hit ‘Game of Thrones’ and its spin off ‘A Casa do Drago’ was set up on Avenida Paulista, in So Paulo, to celebrate the end of the series’ first season.
The HBO Max action, conceived by Onze, will be installed at Shopping Cidade So Paulo until next Sunday (23).
Since the series’ launch in August, HBO Max has presented an integrated campaign, involving a 360 media plan and actions for the launch of one of the most anticipated series on the platform, after the end of ‘Game of Thrones’.
Based on “Fire & Blood” by George RR Martin, ‘House of the Dragon’ is set 200 years before the events of ‘Game of Thrones’. The latest episode will arrive on HBO Max and on the HBO channel next Sunday.
At the end of August, HBO had already confirmed the renewal for the second season.
