In the second phase of the campaign “You were born to change”, developed by Leo Burnett Tailor Made, the brand invites the public to tell their stories
Samsung announced the second phase of the You Were Born to Change Campaign, with an action on TikTok, developed by Leo Burnett Tailor Made.
The campaign was launched in July of this year with the aim of showing users how technology can positively transform people’s lives. During the first phase, the initiative focused on the Galaxy Ecosystem and was composed of real stories from Brazilian influencers.
For the new phase of the campaign, the brand is inviting the public to publish videos telling a personal experience about how technology has brought positive changes in their lives, using the action filter and #You were born to change.
The three most creative participants will be selected for the recording of the music video released on TikTok with the participation of Manu Gavassi and Gustavo Mioto, who are part of #TeamGalaxy. Both will even start the stories by telling why they were born to change.
@samsungbrasil YouBornToChange!
as original – Samsung Brazil
Video authors must be over 18 years of age, have Brazilian nationality and reside/domiciled in national territory. The announcement of the winners of this new phase of the campaign will take place on November 14, through Samsung’s profile on TikTok and on social networks.
At Samsung, we always seek to create unique actions and initiatives like this one, which is part of the second phase of the ‘You were born to change’ campaign. We want to continue engaging our consumers on the most diverse platforms and, with that, show that Samsung develops its products always thinking about the best technological experience for people, said Mario Sousa, senior marketing director of the Mobile Experience area at Samsung Brazil.
