Campaign was conceived by Ogilvy Brasil and aims to promote the message about the importance of updating the vaccination schedule
In partnership with Flamengo, which won the fourth title of the Copa do Brasil this Wednesday (19), at Maracan, Pfizer wanted to draw the public’s attention to the importance of keeping the vaccination schedule up to date.
For this, the action used the greatest symbol of collective responsibility in football, the captain’s armband. In it, the symbol of the vaccination dressing was positioned in the same place where we are vaccinated, therefore, the connection with the message.
Entitled Braadeira da Responsabilidad, the action also includes the testimony of Jnior, idol of the red-black fans, to strengthen communication with the fans.
“The captain’s armband and the vaccination mark are in the same region of the arm, but the coincidences do not stop there, because both the armband and the vaccination mark represent the responsibility of thinking about the collective. This analogy helps people to understand the message and we are happy with the result”, explains Paulo Salles, ACD at Ogilvy.
