Developed by Lew’Lara\TBWA, the brand’s work takes place in partnership with UOL and Ingresso.com
In its new campaign, Piraqu proposes that, instead of accepting or rejecting technological cookies, the public should accept the brand’s new cookies. The brand’s idea is to invite the consumer to play with the pun of technological cookies, in a totally unpublished campaign created by LewLara\TBWA.
The Piraqu Accepts Cookies action takes place in partnership with the UOL and Ingressos.com portals, adding to the notice about third-party cookies in the browser by offering cookies with real chocolate chips from the brand.
Upon accepting them, the user is directed to a promotional page where he can fill out the registration, identify the region of participation and win a sampling of the product in your home through a logistical partner.
We have inserted the Accept Cookies button with real chocolate from Piraqu within the Cookies policy of the largest portals. And those who accepted, received the Cookie to try at home. A project so disruptive that it managed to turn a subject that was discussed so much in the last year into a fun and unexpected experience, said Marilu Rodrigues, creative director at LewLara\TBWA.
