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PHOTOS: ABA launches Mobilizing Marketing to Transform Business and Society
Coordinated by Sandra Martinelli, the book brings together speeches and opinion articles from 16 leaders of the entity
The ABA (Brazilian Association of Advertisers) launched this Thursday (20), at the Livraria Cultura of the Conjunto Nacional, the book Mobilizing Marketing to Transform Business and Society.
The work features a curatorship coordinated by Sandra Martinelli, executive president of the ABA, of the positions expressed through speeches and opinion articles by 16 leaders of the entity.
The book, published in partnership with Editora Leader, has a prologue by Nelcina Tropardi, president of ABA, and a preface by Sergio Pompilio. The event was attended by leaders and professionals from different areas of the advertising market.
(Photos: Al Oliveira)
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