Partnerships include the characterization of four stores and the launch of exclusive desserts for the date.
With the arrival of Halloween, celebrated on October 31st, Bobs brought two initiatives to celebrate the date: Bobs Halloween, a lilac ice cream with Tutti-Frutti flavor with Mini Dentures in partnership with Fini and the decoration of four drive-thru stores throughout the country together with Fanta.
This is the second year that the hamburger chain has teamed up with Fini for an action on the date. In 2021, we launched a blue ice cream also in the Tutti-Frutti flavor with Mini Minhocas Fini. It was so successful that we decided to team up once again, now with a new color and another option from the Fini catalogue, said Raquel Paternesi, Bobs Marketing Director.
With Fanta, in addition to the decoration of four stores and the visual and sound experience at the Drive-Thru, the restaurant will promote Fanta Mistério.
We believe that Halloween is an opportunity for Fanta to motivate people to awaken their ‘youth spirit’. Customers will be surprised by a fun decoration, which stimulates the spirit of play and fun, bringing more color to everyone during Halloween, explained Ted Ketterer, Marketing Director of Coca-Cola Brazil.
The selected units adopt the new store model of the chain, Bobs Conecta. “We developed these points of sale inspired by global retail trends, promoting connection with consumers through technological and architectural innovations,” added Raquel.
