October is already over halfway through, and advertising has not lagged behind this month. If in the first weeks Children’s Day was the north for big brands, this time the World Cup is gaining more and more strength. We list 5 special campaigns launched by different brands for you to stay on top of the news through our traditional TopPubli.
Check out the best campaigns of the week below:
Brahma – Ruas da Torcida
To encourage celebrities and influencers to paint the streets, Brahma created some special colors in partnership with Lukscolor: As Tintas da Brahmosidade, made up of Amarelinha do Brasil, Verde o Hexa, Azul 58, Branco Cremosidade and Vermelho Brahma ( products are limited edition and will not be sold). To publicize the partnership, the brand launched a film broadcast on social networks, also signed by Africa.
McDonald’s – Méquizice from Luva and Tite
Mexican musicone of the biggest McDonald’s campaigns got into the World Cup mood and tells what the favorite combination of two icons of the football universe is: Tite and Mason’s Glove. Under the concept “Everyone is in Mequi”, the campaign was created by GALERIA.ag.
Qualy – Breakfast with Jojo and Supla
Qualy’s new campaign explores “Unexpected Breakfasts”, that is, personalities show consumers some of their morning tips and preferences that match perfectly with the product. The videos, with Jojo Toddynho, Supla and Ary Fontoura were produced by the Africa agency.
Bridgestone – Run
Since 2019, Bridgestone, official sponsor of CONMEBOL Libertadores, honors the best player with the Best of the Tournament ring. This year, in addition to crowning the star of the tournament, the diamond-studded jewel will help assemble the new generation through donations to the NGO Gerando Falcões. To tell this story and show the efforts of young people across Brazil who dream of being champions, VMLY&R developed the exciting film “Correria”.
Samsung – This magic Only Samsung has
Samsung’s new campaign, called “Only Samsung has it” and created by the agency Cheil, brings together two main films of 30 seconds and six more pills of 15 seconds each, broadcast on TV and digital channels, reinforcing the differentials of the brand’s devices. .
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The post TopPubli: the 5 best campaigns of the week appeared first on DNEWS.
