The site is expected to receive more than 1.5 million visitors during the Christmas season that will take place from December 3rd to December 26th.
Christmas at Parque Ibirapuera takes place between December 3rd and 26th. This is the third project conceived and produced by Innova AATB, in partnership with Urbia, the park’s administrator.
For the celebrations, the park opened different sponsorship quotas, the most prominent being masters, intermediaries and support. This year, Ibirapuera is expected to receive more than 1.5 million visitors for the actions that will have the concept “An Adventure in the Enchanted Park”.
For 2022, in addition to the confirmed attractions, the sponsors will have a space reserved for activities from 6 to 60m around the lake, according to the sponsored quota.
Our Christmas fable continues to tell a little more about the Park’s fauna and flora in a playful and even more exciting way. We create spaces with a lot of technology, lights and magic for visitors to have a unique experience, explained Paulo Prado, director of Special Projects at Innova AATB.
Among the attractions for 2022 are also the return of the lighting of the forest around the lake and, as a highlight, the Christmas tree with Christmas lights and music, turned on every day at 7 pm, along with all the lighting around the lake. lake.
Below the tree, there will be a multipurpose stage for brand activations and original story content from the park. As a media partner, Rede Bandeirantes prepared a program with full coverage of the event on all channels, digital, radio and television.
The project also has the support of the City of São Paulo, as part of the City’s Christmas Festival, bringing more mobility to those who want to visit Christmas.
Our aim is to elevate delivery to visitors and partner brands with a lot of interactivity, joy and magic that Christmas asks for. The idea of bringing a continuation of the enchanted fable is in line with our objective of highlighting the importance of the fauna and flora of Ibirapuera for environmental balance. We want the visitor to realize the value of this experience”, concluded Samuel Lloyd, director of Urbia.
