With the objective of approaching the young target, action was developed by the PROS
Bauducco brought together two passions of Brazilians: football and Panettone. The action, which takes place free of charge at Shopping Metr Santa Cruz, in So Paulo, aims to get closer to its young consumers, taking advantage of the proximity of the World Cup, in addition to presenting the portfolio’s themed products: Bauducco Chocottone Maxi and Bauducco Cookies edition Special.
Created by PROS, the space features instagrammable environments and reproduces part of a soccer field, where participants can try to score goals.
According to Juliana Cor, executive marketing manager at Bauducco, one of the brand’s strategies is to always be connected with relevant issues, in addition to providing new experiences for its consumers.
We changed the color of our logo and developed two new special editions. Our goal is to be close to our consumers and offer delicious options to share. The activation also aims to generate buzz about the launches, in order to expand our reach and present the full variety of our portfolio to new targets, explains the executive.
