To publicize the initiative called # IssoMudaoJogo, the streamer and the bank created a campaign produced by Druid
Streamer Gaules joined Banco Ita in a partnership that aims to expand the connection with Tribo members and create projects and benefits for gamers throughout Brazil.
To announce this partnership, Ita and Gaules created an animation video and a communication campaign produced by Druid that will be publicized on the brand’s social networks and Gaules channels.
“Ita is increasingly immersed in the gaming world and with that, we understand that we need to listen to the community and understand how we can help change their game, this active listening allows us to develop better products, services and solutions, in addition to helping to make everyone who plays, watches and f, goes further”, said the head of Games, esports and Metaverso at Ita Unibanco, Luiz Alberto Fiebig Tatu.
In the first step of the initiative called # IssoMudaOGame, Gaules and his Tribo will participate in the co-creation of products and services aimed at gamers, such as an exclusive Players Bank card, Ita’s digital account for gamers.
The entire co-creation process will be done directly through an exclusive Players Bank channel on Discord, which can be accessed after registering at this link. There, members will have contact with other subscribers and will be able to participate in exclusive actions aimed at the Tribe.
“Users of the new Tribo Gaules card will have several benefits, which will be co-created between the Gaules team, Player’s bank and the community itself. This increasingly demonstrates that brands want to be part of the truth of communities to the point of allowing participation in the creating products and not just using personalities as a media channel”, added Toms Prado, General Director of Gaules LTDA.
