With the “Tropical Christmas” concept, the new Frescatto campaign proposes a Christmas dinner with a tropical version of the date. In total, the communication platform comprises TV film, digital strategy, hotsite, activations at points of sale, promotional action on social networks and solidarity campaign.
The campaign was developed by the CDR+ agency.
The purpose of the film, which will be aired on TV on channels such as GNT, Multishow and History, is to address a Christmas dinner with incredible dishes made with shrimp, octopus, tuna and salmon, and to question the eating habits of Brazilians during traditional Christmas, proposing a lighter diet throughout the summer.
To reinforce the positioning of Natal Tropical, the brand selected the fitness influencer Bella Falconi. Through videos for the digital environment, she will present reasons for the public to reflect on food at Christmas, in addition to giving some tips.
“The Brazilian was used to making a Christmas dinner that evokes the tradition of other countries. The film is a manifesto that intends to question some of these international habits and proposes a tropical version for the date”, says Caio Aidar, CEO of CDR+.
Qualification: Tropical Christmas
Client: Cátia Cerqueira, Olga Stockler and Gabriela Ximenes
Creative Direction: Caio Aidar and Marcel Pazini
Art direction: Bruno Pires, José Augusto (Kiko) and Willian Sizilo?
Production: Flávia Zaranello
Media: Bianca Cavallari
Road map: Guigo Monfrinato
Service: Vanessa Marcelino
producer: Bend Leve
executive management: Bruno Henrique “BHS”
Executive production: Antonio Lopes
Scene Director: Beto Baptista
Director of photography: Danilo France
assistants: Carlos Alberto Jeremias and Rômulo dos Santos
Production: Carolina Franceschini
scenography: Beatriz Martinhão and Mariana Luccsiano
Costume designer: Patrícia Passos Jardini
Makeup: Amanda Albiero
Food Stylist: Aunt
Cor/Motion: Danilo Navarro
Edition: Rodrigo Assakawa
Mix de Som: Lou Schmidt