Thiago Cesar Silva will be responsible for the Consumer Elecytonics division in the country
Thiago Cesar Silva was chosen by Samsung to be the new marketing director for the Consumer Electronics division in Brazil. The executive’s main mission is to lead the area’s actions with the objective of expanding the brand’s presence in the TV, audio, monitors, refrigerators, vacuum cleaners, washing machines, air conditioning and B2B categories.
Silva will lead as a team in the areas of Marketing, Events, Digital, Channel and Public Relations. The director will report directly to Gustavo Assuno, VP of the Consumer Electronics division at Samsung Brazil.
The executive has worked at companies such as Nestl, Ita, Carrefour and Netflix and renowned agencies such as JW Thompson and DM9DDB.
I am a great technology enthusiast and it will be a great opportunity to be part of a team that works every day thinking about making a difference in this market. Throughout my journey, I had the opportunity to deal with the marketing strategy of different segments of the industry, which allowed me to build a broad vision of the Business and corporate culture, highlights Thiago.
