An award-winning creative with stints in several agencies, Christian Fontana will lead the department as the agency’s vice president
An agency founded in 2017 with a customized service model for customers, including teams allocated within the advertisers, LVL had several accounts conquered this year, recorded growth and, with the new size, decided to restructure and strengthen the creative area.
Our growth in the last two years has brought a need to move creation. We announce the arrival of two creatives. One of them will be our VP of creation, and for the first time we will have this role in the agency. The creation currently represents 60% of the team, says Roberto Campos (known in the market as Beto Campos), CEO of LVL and partner of Grupo We, of which the agency is a part.
LVL arrives Christian Fontana, who takes over as VP of creation, and Leandro Cmara, as creative director, joining two other creative leaders in the house, Celio Celinho Salles, creative director, and Leonardo Bazello, who takes over the role of director-
– creative executive.
I say that what brought the agency here will not carry us forward. And what will get us there? The creativity. Getting into a creative agenda is our focus today. I want to create an important agenda in this area, including participating in awards, says Campos.
According to the CEO, the agency, which also has business executive directors Tatiana Chiari (ex-Publicis) and Bruno Luiz in its structure, has several open positions and will hire more by the end of the year. Today, we have 125 people, but we should close the year at 150.
Fontana was already the second most awarded copywriter in the world, according to the Cannes Report. He won 21 Lees as a copywriter and had stints at various agencies such as Y&R, Leo Burnett Tailor Made, Africa, Thompson, DPZ and Ogilvy.
I am very happy to be able to contribute to the creative and strategic quality of LVL at this time. LVL has a unique business model, and the advantage of being an operation created for the current needs of customers, unlike multinational agencies, which need to readapt and transform themselves to this new reality, says Fontana, who was at the We , which is also part of the We Group.
With a model based on a proprietary methodology, called BOD Business on Demand, LVL assembles exclusive tailor-made operations inside and/or outside the brands. It serves clients such as Cacau Show, nima Educao, Ambev (Spaten), Riachuelo (Midway), Telhanorte and Tumelero, DPSP Group (Drogarias Pacheco and Drogaria So Paulo), Calvin Klein, FQM Divcom and the newcomer Artelass luxury goods store for bed and bath.
According to Beto Campos, the last two months of the year promise a great deal of activity for customers. The last two months will be decisive for our result. All customers will be at full steam from November onwards with Black Friday, Christmas and World Cup. The game is open, positive, he says.
