The action happens in the hamburger network application and, if the functionality detects a ghost, the user gets a coupon
Burger King announced its new Halloween campaign and invite consumers to have an experience worthy of the date: detect paranormal activities and carry out a Ghost Hunt inside their homes, through the BK app, until October 31st.
The app will receive a new look, themed for the date and with a mechanic that will connect the app to the technology of the magnetic field sensor built into smartphones.
If the functionality detects a ghost, that is, an electromagnetic variation, a message will appear with a coupon that guarantees a free Whopper sandwich with the purchase of another. During the hunt, the brand will also provide other discounts that the ghost can miss.
The captured offers will be available for redemption for seven consecutive days, through the BK app, for Android and iOS.
