Pinterest and Louvre Museum team up in content partnership

With the action, the platform and the Louvre will offer another perspective on the museum, its works and architecture.

Pinterest and the Louvre Museum have teamed up to create a series of ten videos entitled “A look at the Louvre”.

Through the series, the platform and the Louvre will offer another perspective on the museum, its works and architecture.

“Our original production strategy aims to partner with the most inspiring creators and partners for our audience, who are always looking for new experiences. With art being one of the most popular categories on Pinterest, our collaboration with this museum emerged as a natural fit. Our original series offers a new experience of the Louvre, not only as a source of inspiration, but also as a place to explore. We hope to encourage as many people as possible to visit the museum,” said Johan Gipch, Content & Creator Partnerships, for Southern Europe on Pinterest.

Among the first videos to be found on the Louvre’s official Pinterest account are: “A look at the Louvre: the art of love”; “Experience an extraordinarily romantic day at the Louvre with your loved one”; “A look at the Louvre: art through the windows”; “Get a panoramic view of the Louvre and Paris through the windows of the museum”; “A look at the Louvre: everything but the Mona Lisa; “Immerse yourself in the heart of the Louvre’s most visited room and discover the other wonders that adorn its wall”; “A look at the Louvre: so clich”; “When the Louvre makes it a unique playground for photographers”; “A Look at the Louvre: The Lonely Visitor” and “Find the most private places and enjoy the Louvre without the crowds”. The first five will be published in the first quarter of 2023.