The new Oi Fibra campaign, which premiered last Thursday, 20, on open TV, shows that the new Oi remains focused on Oi Fibra, its high-speed internet and for fans, bringing an unbeatable offer to see all bids of the games. The campaign features 2 films created by Oi Hubble with the influencer Whindersson Nunes as the protagonist. The theme chosen was football, showing the comedian in challenges that reinforce the attributes of quality and stability of the brand’s fiber, always with a lot of humor. The highlight is the offer of 400 mega for R$ 99.
The movie “Gol” starts with Whindersson in a studio participating in the challenge Mega Easy Hi Fiber. With a confident face and a ball in his hand, he says to the camera: “If I score the goal, there will be 400 mega for 99.90″. He shoots, but the goal is giant, triple the official size, and the goalkeeper is blindfolded. He scores the goal and celebrates the feat, super proud. “Nova Oi is focused on Oi Fibra, and on bringing offers that cannot be missed”, he concludes.
In the second film, “Knee”, he remains in the studio at Mega Easy Oi Fiber Challenge. Looking at the camera, he says this time: “If I cross a football field on my knees, it’s going to be 400 mega for 99.90.” The youtuber kneels and crosses a football field. Only the field is button football. He obviously succeeds without any effort. The campaign highlights the brand’s offerings with lightness and good humor.
Check out the videos:
The campaign for social networks reinforces Oi Fibra’s attributes in a very good-natured way. It is supported by a fun language and, through sketches and question and answer tables, explores and explains the pillars and services of the Oi Fibra experience.
This time, influencer funBABE commands the “Question for those who have” board and comedian Dan Mendes (@Danmendesoficial) plays the company’s Connection Center, distributing advice, truths and lots of laughs.
Oi’s Director of Communications and Media, Lívia Marquez, says:
“The idea of working with Fun Babe and with Dan is to create a connection with the public in the form of interaction. FunBABE, for example, makes a personal statement, as it has Oi’s high-speed internet at home, to play and have fun.”
Whinderssom also participates in the content on the networks with the film “VAR”, where he makes that familiar sign of someone waiting for a goal to be confirmed by the refereeing tool. He makes the “square” of the VAR by hand and confirms that the offer is the same, of 400 mega for 99.90. Check out:
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