Bauducco, the world’s leading panettone maker, is carrying out a special activation to entertain consumers and bring a football experience to the entire public. The action, which takes place free of charge at Shopping Metrô Santa Cruz, in São Paulo, this Friday (21) and Saturday (22), aims to get closer to its young consumers, taking advantage of the fact that the biggest football championship in the world is coming, in addition to to present the thematic products of the portfolio: Bauducco Chocottone Maxi and Bauducco Cookies special edition.
Created by PROS, the space features a series of instagrammable environments and reproduces part of a soccer field, where participants can try to score goals. Depending on the performance, they can be awarded with the new themed versions of the brand’s products: the Bauducco Chocottone® Maxi Special Edition and the Bauducco Cookies. This Friday, the initiative also has the special participation of the presenters of the most pumped podcast on the internet: Igão e Mitico, from Podpah.
According to Juliana Corá, Executive Marketing Manager at Bauducco, one of the strategies of brand is to be always connected with relevant subjects, in addition to providing new experiences for its consumers. The executive explains:
“We know that this year will be atypical, as for the first time a football event and Christmas will be very close. And Bauducco, which has an innovative attitude and is present in large celebrations between families and friends, could not be left out! Therefore, thinking about creating opportunities from that moment and creating connection with our consumers, we decided to unite the great passions of Brazilians: Football and our most loved and leading categories in Brazil: Bauducco Chocottone® and Bauducco Cookies. We changed the color of our logo and developed two new special editions. Our goal is to be close to our consumers and offer delicious options to be shared. Activation also aims to generate buzz about the launches, in order to expand our reach and present the entire variety of our portfolio to new targets.”
The products
Bauducco Chocottone® Maxi Special Edition combines the traditional fluffy and soft natural fermentation dough with chocolate chips filling and a white chocolate coating with green and yellow candies, bringing the perfect indulgence to vibrate at games. The brand, which is a leader in panettone, bets on uniting, for the first time, two passions of Brazilians: Christmas and football.
Bauducco Cookies, the number 1 in Brazil, could not be left out of this celebration either and arrives in the version with white chocolate chips, guaranteed crunchiness and fun green and yellow granules that explode in the mouth. The special edition also comes with a commemorative packaging, which brings references to football and fans.
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