The National Footvolley League and Poker are also together in Pink October. On this Friday, the 21st, in São Paulo, the competition will have Poker balls in the color of the month, symbol of the fight against breast cancer, in addition to more activations on prevention and the importance of early diagnosis of the disease. The 100 Sports agency is responsible for creating the action, with development in conjunction with Upmarket, the league’s official agency.
The LNF opens space for the debate on breast cancer. The Riplay arena at Granja Viana, host of the 9th round of the competition, will receive a space from Instituto Protea, which promotes access for low-income patients with the disease to quality treatment. On site, representatives of the non-governmental organization will warn of early detection tests and encourage healthy behavior to reduce the risk of breast cancer.
The square LED panels will display breast cancer care encouraging messages to viewers. Sportv broadcasts, live, all the emotions of the matches of the 9th round of the competition this Friday, from 14 pm.
João Luis, president of the National Footvolley League, calls:
“The National Footvolley League is very pleased with the opportunity to participate in the promotion and prevention of breast cancer. We invite everyone to honor the matches and reinforce the messages and prevention actions for friends and family.”
The company’s marketing director, Rogério Cauduro, explains:
“This action is extremely positive because it involves information, prevention and the practice of physical activity. Poker, together with LNF, wants to reinforce the message of the importance of early diagnosis of the disease. All matches in this round will be played with the pink footvolley ball, drawing public attention to breast cancer awareness and prevention.”
The executive director of Instituto Protea, Cristina Assumpção, states:
“This mobilization of the National Footvolley League and Poker to raise awareness of breast cancer encourages the performance of mammograms, the main test for the early detection of the disease. In addition, by promoting Protea, they will increase the number of donors to the Institute, which will help us to benefit more women with complete breast cancer treatment.”
The National Footvolley League brings together football players on the field and in the sand. Twelve clubs are in contention for the coveted title in rounds across the country: Atlético Mineiro, Botafogo, Fluminense, Goiás, Grêmio, Internacional, Paraná, Ponte Preta, Santos, São Paulo, Vasco da Gama and Vitória. Mancini, Dagoberto, Alecsandro and Alex Dias are some of the ex-field soccer players in action, as well as several sand stars.
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