Aim to make companies a central part of the platform engagement experience
TikTok is turning its eyes to the main business dates of the last quarter of the year Black Friday and Christmas. During the company’s annual TikTok World event, TikTok executives showcased new tools geared toward brands and to facilitate collaboration between the platform’s creators and businesses.
The new features allow companies to become a central part of the platform’s engagement experience by embracing narrative and community.
Among the novelties presented is the TikTok Creator Marketplace (TTCM), which will promote a “match” between brands and creators. With the tool, companies will be able to find creators more efficiently, activate them more simply and manage campaigns more conveniently.
With TTCM, advertisers will be able to generate creator lists based on a campaign proposal. In addition, there will be an “open application” tool, in which brands will be able to publish the details of an upcoming campaign on the platform and creators will be able to apply to participate.
Another tool featured on TikTok Word was Focused View, which will allow brands to pay only when users voluntarily watch an ad for more than six seconds or interact with that ad within six seconds.
Lastly, the platform introduced Shopping Ads, which maximize the potential of branded product catalogs, leverage e-commerce campaigns, and help businesses connect with the TikTok community. The tool offers three engagement formats: video, catalog and live.
Purchase announcements facilitate the process of converting demand into sales. Brands can do all the planning and acquisitions for e-commerce campaigns in one place.