the platform of global inspiration and the world-renowned cultural institution, the Louvre Museum, reveal their collaboration: the creation of a series of ten videos entitled “A look at the Louvre” (A Look at the Louvre, in English).
Through this series of original content, Pinterest and the Louvre offer another perspective on the world’s most beautiful museum, its masterpieces and its architecture at the convergence of centuries. More than a museum, the Louvre is a real place to invest, a source of inspiration and an engine of creativity. This new series is further proof of Pinterest’s ongoing commitment to bringing original and enriching content to the more than 400 million users who access the platform every month.
Johan Gipch, Content & Creator Partnerships, for o Sul da Europa no Pinterest, comments:
“Our original production strategy aims to partner with the most inspiring creators and partners for our audience, who are always looking for new experiences. With art being one of the most popular categories on Pinterest, our collaboration with this museum that fascinates the world came as a natural fit. Our original series offers a new experience of the Louvre, not only as a never-ending source of inspiration, but also as a place to explore. We hope to encourage as many people as possible to visit the museum.”
Through this series of original videos “A look at the Louvre”, Pinterest and the Louvre offer people out-of-the-ordinary tours to discover both their collections, the museum’s courtyards, staircases and unusual places: an invitation to admire details, ceilings and look at the views from the windows.
Segundo Sophie Grange, Deputy Director of Communications do Museu:
“Whoever passes through the Louvre is often marked by this place full of endless wonders. The museum also impresses from afar, inspiring by the quality and grandeur of its works and architecture. Opened in 2012, the Louvre’s Pinterest account averages 230,000 views per month. Followers particularly appreciate the Graphic Arts department’s collection of drawings and the sculpture, masterfully staged in the palace’s courtyards. This series will provide new perspectives and further engage everyone’s creativity.”
Among the first videos to be found on the Louvre’s official Pinterest account are:
- A look at the Louvre: the art of love
Experience an extraordinarily romantic day at the Louvre with your loved one
- A look at the Louvre: art through the windows
Get a bird’s eye view of the Louvre and Paris from the museum’s windows
- A Look at the Louvre: Anything But the Mona Lisa
Dive into the heart of the Louvre’s most visited room and discover the other wonders that adorn its wall
- A look at the Louvre: so cliché
When the Louvre becomes a unique playground for photographers
- A Look at the Louvre: The Lonely Visitor
Find the most private locations and enjoy the Louvre without the crowds
The five videos above will be published in the first quarter of 2023.
To reach a global audience, content will be available in French, English and will be posted on Pinterest’s Daily Inspirations page in France, Italy, Spain, the UK, Japan and the US.
While this is the first collaboration with a French museum, Pinterest is developing many partnerships to take the quality of its content to new heights. The partnership with the media Tastemade, signed last June on an international scale, is in this sense. The goal is to develop the creator ecosystem, enrich content production and accelerate live streaming on Pinterest. Many original programs will be broadcast, in the field of cooking, travel, decoration and much more.
Former home of kings, the Louvre has been in line with French history for eight centuries. Conceived since its creation in 1793 as a universal museum, its collections, which are among the best in the world, span several millennia and a territory that stretches from America to the borders of Asia. As guardian of this unique heritage, the Louvre is the most visited museum in the world. It is followed by over 10 million people on social media.
Even before the French Revolution, the Louvre was the place where artists could admire great masters and, in turn, create. Today, the Louvre continues to fuel the imagination of contemporary artists, architects, painters, sculptors, dancers, musicians and photographers.
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