The campaign, created by Artplan, aims to reinforce the brand’s transition process
Amanco Wavin, Wavin’s commercial brand, launched its new campaign that focuses on reinforcing the brand’s transition process.
Entitled Shout Your Conquests on the Tube, the campaign developed by Artplan uses the concept of Brazilianness, combining nostalgia with humor and football, and its strategy is to rescue the memory of Brazilians in relation to the brand. To star in the play, the company invited presenter Marcio Canuto.
We decided to bring a new version of the old one, a remake, for the message to stick, as we popularly say in Marketing. The energy and humor of the commercial are very characteristic of the brand and are originally Brazilian. For this reason, we are very confident in the idea and are curious to know the repercussion and the results, stated Fbia Guerra, Marketing and Communications manager at Amanco Wavin.
To take advantage of the atmosphere of the World Cup, in line with the campaign’s motto, an instrument was created in the style of the 2010 World Cup vuvuzela, with two pieces of tubes that connect Amanco Wavin. The horn was nicknamed the Wavinzela and, in addition to being part of the campaign’s pieces, it will be distributed at the Quitandinha bar, in Vila Madalena, in So Paulo, during Brazil’s first World Cup game, on November 24th.
The campaign has a 30” main video, which was also adapted to the 15” reduced version, plus three pills in internet story format (Instagram, Facebook and YouTube), a 6 second TV commercial ( Globo) and radio spots, in addition to merchandising in sports programs (TV Bandeirantes).
All the actions we developed were designed to strengthen the Amanco Wavin brand and create a rapprochement with the Brazilian public based on a message supported by the pillars of nostalgia, football and humor, which were brought by our Creative Data, concluded Bruno Kunikata, director of Created by Artplan.
