Broadcaster says that the strategic move to reinforce the multiplatform positioning
CNN Brasil becomes part of Prime Video Brasil as of this Tuesday (25). According to the hard news broadcaster, CNN will be the first live news channel in the streaming service.
The agreement, according to the broadcaster, is a strategic move, as it reinforces the positioning and multiplatform DNA of the channel, and allows expanding its distribution, taking one of the news channels to a new audience.
For Prime Video, the inclusion of the channel for Prime members meets the strengthening and diversity of content for the Brazilian audience, which already has international and national entertainment, sports and, now, news.
