Of October 27th to November 13thhappens to 16th edition of the Bar Festival in Bar, event promoted by Abrasel (Brazilian Association of Bars and Restaurants), in which several accredited establishments, in several states, will be offering original snacks at special prices, to accompany your favorite drink. Among the drinsk that sponsor the event is 88 Old Cesar – brand of brandy composed of oak by CRS Brands.
The festival editions will be held in Rio de Janeiro and the Federal District, which has the participation of approximately 100 establishments (50 in each location).
Daniela Zanin, marketing manager at CRS Brands, says:
“The objective is to reinforce the presence of 88 Old Cesar with the public at this time, when people are back to fraternize with friends at the bar table, after years of isolation imposed by the pandemic.”
To bring the brand closer to the target audience, the action for the 88 Old Cesar Festival – enjoyed in shots, in caipirinha, in Traçado Perfeito (or Rabo de Galo), smoothies and other appetizers – will feature a tasting of brandy in participating establishments.
The activation will also feature publicity on the event’s digital channels and on dose point materials, such as posters, tabletop displays and cup holders. The public can get to know the bars and restaurants that will participate in the festival on the link released by Abrasel: just click here.
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