The campaign was created by Galeria and was produced by Sicarios and Raw udio
Ita Unibanco debuted the Ita Shop launch campaign, a marketplace for products and services integrated with the bank’s applications.
The campaign, created by Galeria and produced by Sicarios and Raw udio, features a video clip rhythm with scenes that show the little finds and findings that can be found by users within the platform, to highlight the variety of products available at Ita Shop. At the end, the Ita Shop signature enters. in the app. safe. done with you
We want to make shopping journeys easier for people, offering partnerships and exclusive conditions for them to have access to the products that are in their daily lives, in their conversations, making their journey simpler and easier, and with payment possibilities that are more suited to their needs. every moment. All this within a robust and secure platform; work focused on innovation and continuous testing, with the aim of bringing the right product to each client and always offering evolutions, said Carlos Formigari, director of Ita Unibanco.
The piece includes a film broadcast nationally on TV, pieces for social networks and OOH, including special developments for iconic formats, such as JCDecaux’s Digital da S, with the participation of content creators Babi Loud and Dandara Pagu and the puppies Mada and Bica .
