The initiative shows the journey of three influencers from Latin America, who know environmental impact projects
National Geographic introduced the “Scale for Good” initiative as part of the “What You Do Matters” campaign.
The project presents a collection of stories that invite the public to follow the journeys of three Latin American influencers: the Brazilian Thaynara OG, the Argentine Magal Tajes and the Mexican Gonzalo Garca Vivanco.
In the videos, influencers take advantage of the stopovers of their flights to connect with National Geographic explorers and learn about environmental impact projects, understanding how they can contribute to the care of Planet Earth.
With the initiative, influencers highlight the importance of becoming aware of the impact of our actions and why it is urgent to reduce the carbon footprint.
The videos are available on Youtube, National Geographic’s social networks, and will also be shown on National Geographic, Star Channel, Cinecanal and FX.
