Filipe Bartholomeu, CEO of AlmapBBDO, won as Publicitrio and Ita the Advertiser
The judges of the São Paulo Columnists Award met this Wednesday morning (26) to define the Grand Prix and Highlights of the Year for the most traditional advertising competition in the country. Africa, with the highest score (170 points), won as Agency of the Year. an unprecedented distinction for the agency led by co-CEOs Sergio Gordilho and Marcio Santoro. Banco Ita, a client of Africa, was chosen as Advertiser of the Year.
AlmapBBDO, with 141 points scored, had its CEO, the executive Filipe Bartholomeu, distinguished as Publicist of the Year. Sergio Mugnaini, CCO of Ogilvy Brasil (third best), won the Advertising Professional of the Year award.
In the area of promotional marketing, Integer OutPromo, from the Omnicom Group, was elected Agency of the Year. Celio Ashcar Junior, partner of Aktuellmix, secured the Promo Entrepreneur of the Year award.
The 2022 Electronic Vehicle was UOL and Printo was Estado. JCDecaux the OOH Company of the Year. Cenp and RZK Digital shared the Highlight of the Year award.
The jury was composed by Armando Ferrentini, creator of the Columnists Award and publisher of PROPMARK; Dorinho (cartoonist and professor at USP); Adonis Alonso (journalist and editor of Blog do Adonis); Alexis Pagliarini (consultant); Kelly Dores (PROPMARK Editor-in-Chief); Marcio Ehrlich (Janela Publicitria) and Paulo Macedo (PROPMARK editor).
