The buying process has changed. There are infinite possibilities for products, with unlimited access to information and voice power, accompanied by the explosion of the online environment during the pandemic.
Digital marketing startup RD Station, purchased by Totvs for around R$2 billion in 2021, intensifies its partnership with WhatsApp, from Meta, to offer solutions capable of improving the marketing strategies of small and medium-sized enterprises, a universe of approximately 20.6 million businesses, around 99% of all Brazilian companies, which account for 30% of the country’s GDP, according to the Brazilian Micro and Small Business Support Service (Sebrae).
WhatsApp helped Brazilian companies during the Covid-19 pandemic. With this partnership, we launched tools within the concept convertional to improve the customer experience, said Eric Santos, CEO of RD Station, to the audience that filled the plenary at the Florianpolis Convention Center (SC), birthplace of the company, at the opening of the RD Summit marketing and sales event, held at morning of this Wednesday (26).
one of the resources WhatsApp message, which allows you to create an official account on the WhatsApp Business API and to automate the sending of messages with monitoring of statistics and analysis of effectiveness. The tool is available to RD Station Marketing Pro and Enterprise customers.
J with the Click-to-WhatsApp, a feature integrated with RD Station Marketing (RDSM) and aimed at managing advertisements, the company will be able to take users of social networks directly to Meta’s messaging platform, capturing contacts and facilitating their journey. The j format serves 40% of Meta advertisers worldwide. Today, 38% of the leads generated in RD Station Marketing (RDSM) come from social networks and 25% of premium customers use Facebook Lead Ads. The feature will be available to RDSM premium accounts starting in 2023.
The Tallos management and automation tool, a startup from Ceará acquired by RD Station in June, was also incorporated into the products. From the exchange of messages I convert, robots integrate WhatsApp Business, Facebook Messenger and Instagram Direct, qualifying leads and standardizing processes. More than five million companies use WhatsApp in Brazil, says Guilherme Horn, head of WhatsApp in Brazil.
The 8th edition of the RD Summit returns in face-to-face format after two years, with the expectation of receiving around 11 thousand people, generating 180 hours of programming, and receiving 130 speakers. Retargetly, Tag Center, Braip, Hubify, iPlace Corporativo, Octadesk, Umbler and Vindi are among the sponsors of the event, which ends this Friday (28). With 4,505 square meters, the business fair brings together 80 brands.
RD Station’s sales and marketing automation platform is used by more than 40,000 customers in 40 countries. The company, which today grows at an average speed of around 30% annually, realized the need to empower the digital marketing market about ten years ago, when it started to gather the market to understand the sector and its role in the expansion of companies. Then, it identified the need for structuring, going through feedback strategies with a later look at the trajectory of the purchase journey.
The advancement of inbound marketing to value creation is one of the most recent lines of observation discussed at the RD Summit. The buying process has changed. There are infinite possibilities for products, with unlimited access to information and voice power, accompanied by the explosion of the online environment during the pandemic, Santos notes.
Social networks currently have WhatsApp as one of their main growth exponents, which also drives the development of the messaging market. As a marketing and sales platform, we had to adopt WhatsApp, but carefully, to maintain good practices and avoid account cancellations, warns Santos.
The executive explains that the plan is to disseminate knowledge so that entrepreneurs can organize their communication and use resources according to the needs of the business. We are evaluating initiatives with Meta to reach more customers, promises Santos.
In addition to Tallos, RD Station does not rule out more acquisitions arising from the business potential of the market. Also the RD Summit can change address. At the end of the event, the possibilities will be evaluated, considering the saturation of structure in the Florianpolis market. If the expansion of the event is the next goal, one of the new destinations could be the city of So Paulo.
