Johnnie Walker decided to have a surprise happy hour at the International Airport of São Paulo, in Guarulhos, for those who circulated this Wednesday night (22) through the terminal. The initiative sought to celebrate what the brand calls the Keep Walking spirit.
The action was conceived by AlmapBBDO and had production and execution coordination by the JCDecaux special projects team.
“Looking to the side, opening a smile and starting a conversation can be surprising and reveal new paths. Johnnie Walker believes in this: that each one’s bold steps lead to progress for all and that those who inspire us to move forward should be celebrated,” said João Victor Guedes dos Santos, head of Diageo’s Scoth Portfolio for Paraguay, Uruguay and Brazil.