Paulo Carvalho will face the challenges of promoting the evolution of the company’s business and helping to mature the market’s mentality in relation to games
Druid Creative Gaming has announced Paulo Carvalho as the new Media and Business Director. The professional arrives to collaborate with the development of strategies and explore opportunities for inclusion of in-game brands in a coherent way with the community.
Graduated in Advertising and Marketing with a specialization in Marketing with an emphasis on Business, the new director has 15 years of experience in the advertising market, having worked at several agencies, such as Sunset, Loducca, Sales, Publicis and Havas, and serving the brands General Motors, Cacau Show, Extra, Sugar Po, among others.
“The gaming scene is evolving in every way, especially in media, with new channels, streaming and even mass vehicles. The arrival of a professional like Paulo will help DRUID even more to navigate and succeed in this expansion”, said Claudio. Lima, CEO of DRUID.
The new executive’s main challenges will be to promote, through an even more consultative and strategic perspective, the evolution of Druid’s business, as well as helping to mature the market’s mentality in relation to games.
Nowadays, it is no longer possible to think of communication strategy for games as a separate discipline. It is estimated that almost 75% of the Brazilian population are fans of video games, in addition to being the largest market in Latin America, moving billions annually, completed Carvalho.