The partnership, brokered by David, will feature text and video content that will be broadcast this month on the “Viso do Corre” channel.
Neon and the Terra portal presented the proprietary content project Tamo Junto no Corre, which will begin airing this month on the “Viso do Corre” channel on the portal.
With modern language and service delivery content, the platform will feature text and video content that highlight the voices and initiatives that impact the population that lives in the gorges of Brazil.
The partnership between the companies was brokered by David and reinforces the fintech positioning and language of being the main financial partner of the C, D and E classes, in addition to the most recent campaign of the brand: Vamos pra Cima, launched in July this year.
The partnership with Terra reflects our desire to be ever closer and to be the main financial partner of the Brazilian worker, in order to recognize the value and all the effort of those who are in the fight to achieve dreams and guarantee a bright future for themselves. , and for its community, said Fernanda Salgado, head of Brand and Communication at Neon.
The project’s contents will be distributed among a video series of four episodes, presented in the gonzo journalism format, in which the reporter blends into the characters’ stories, as a way of feeling in the skin all the effort exerted in the race. Among the stories that will be told are those of local entrepreneurs who expanded their business and achieved financial independence through work, and leaders of social and financial empowerment projects that promote the social inclusion of diverse young people residing in communities and slums.
Webstories will also be published focusing on initiatives that have an impact on the periphery, focused on culture, social causes, entrepreneurship, financial education and technology. The themes will be expanded by informative reports with data and more sources.
The Viso do Corre vertical has the mission to give prominence to the achievements of people who are in the battle to achieve goals and dreams, but also to support them throughout their journey with useful information that contributes to their daily lives. The partnership with Neon reinforces how the combination of informative content, personalized formats and contextualized distribution brings greater reach and relevance to the public, highlighted Manoela Pereira, head of content at Terra.
In addition to the content that includes the stories of those who are not running, readers will be presented with informative content, the features of the Neon app. A delivery of digital media and advertisements are also part of the contents of Viso do Corre.
