The challenge #2022EmUmaPalavra from Itaú Unibanco was transported to the metaverse. The bank presented the evolution of its action to explore the end-of-year concept and message in a format for gamers. Initially designed for media panels in São Paulo and Rio de Janeiro, the initiative will also be located in Cidade Alta, Outplay’s RolePlay server.
Five names from Cidade Alta were invited to participate: Bruno PH, Paty Landim, TTony, Vovo and Boy. They will activate the hashtag bringing a word to their respective avatars on the server and on their social media profiles. As with the original action, the server’s billboards will also feature virtual pieces that follow the same creative line as those in the real world.
The action of the metaverse was conceived in partnership with Druid.
The #2022EmUmaPalavra initiative was conceived by Soko and has Cacai Bauer, Tode Crespa, Jean Paulo Campos, HttPedro and Isís Martins on the creators team that is part of the movement in the real world, and consists of sending videos to be featured in street furniture .
