Initiative marks the company’s entry into e-Sports to foster diversity in games
Natura announced its entry into the gaming universe through a partnership with the e-Sports organization XIS. Natura’s objective is to start promoting the diversity brand within the gaming universe.
Together now, the brands have developed an all-female Wild Rift team, MOBA Mobile by Riot Games, which will be called XIS by Natura. The organization’s new team officially debuts this Friday (28), at Wild Circuit BR: Game Changers, against Pink Venom.
The new Wild Rift line-up by XIS by Natura will be represented by Disturbia, Nagata, Snow, Elora, Lisa and Easyz. Together, the girls have already competed in several tournaments and represented the Patroas do Flamengo team.
“Natura’s idea in the gamer ecosystem as a whole contributes to an increasingly egalitarian scenario. In our first conversations with XIS, through Live Games Xis, we understood these aspects of similarity, which are also essential in the organization,” he said. Denise Coutinho, Brazil marketing director at Natura.
The agreement between Natura and XIS was made through the Live agency.
