Study “Pesquisa Gneros e Emoes”, by Telecine, pointed out that two out of three people expanded their interests in content such as movies and series
New consumption habits were established by the population after two years of the pandemic, including the way people watch audiovisual content. According to a survey commissioned by Telecine and carried out by the Coletivo Tsuru and Quatro institutes, called “Pesquisa Gneros e Emoes”, two out of three people said that their interests in this type of content were expanded during isolation.
According to the study, audiovisual consumption at home was expanded at a time when people were looking for leisure and comfort, and comfort and warmth gained relevance when watching a movie or a series.
This new habit of watching movies at home was accompanied by practical changes aimed at increasing comfort, including investment in technology (50%), such as a new television; in content (48%), mainly in streaming services, in a better internet connection (46%); and a new sofa (25%).
The appreciation of the experience of watching a movie at home was also noted by the research, with predictability pointed out as one of the reasons for the advantage of this production format. According to the study, 84% agree that, as the films have a defined duration, they allow for better planning – and control – of the time dedicated to showing them to the public. For the interviewees, feature films are accurate pills of emotions with their plots with a beginning, middle and end.
Among the topics that make a person choose which title to watch, pointed out by the research, are: the genre, the buzz generated by recommendations and the consumer’s mood, which reflects how he is feeling before the session.
