Neon, one of the main digital accounts in the country, and the Terra portal, one of the main news mediatechs, present the proprietary content project “Tamo Junto no Corre”. With modern language and service delivery content, the platform features text and video content that highlight the voices and initiatives that impact the population living in the “quebradas” of Brazil. The formats will be broadcast from this month on, on the channel “Visão do Corre”, on Terra.
Fernanda Salgado, Head of Brand and Communication at Neon, explains that the partnership with Terra reinforces fintech’s positioning as the main financial partner of Brazilian workers. “Neon has grown strongly in recent years and has expanded products and services that are part of the daily lives of different customer profiles, including micro-entrepreneurs and individuals. The partnership with Terra, which is one of the main news distributors in the country, reflects our desire to be ever closer and to be the main financial partner of the Brazilian worker, in order to recognize the value and all the effort of those who are in the struggles to achieve dreams and ensure a bright future for both himself and his community.”
The contents of the project will be distributed among a four-episode video series, presented in the “gonzo” journalism format, in which the reporter is deeply involved in the characters’ stories, as a way of feeling in the skin all the effort exerted in the “run” . Among the stories that will be told are those of local entrepreneurs who expanded their business and achieved financial independence through work, and leaders of social and financial empowerment projects that promote the social inclusion of diverse young people residing in communities and slums.
Webstories will also be published focusing on initiatives that have an impact on the periphery, focused on culture, social causes, entrepreneurship, financial education and technology. The themes will be expanded by informative reports with data and more sources.
Manoela Pereira, head of content at Terra, says:
“Visão do Corre’s mission is to give prominence to the achievements of people who are in the battle to achieve goals and dreams, but also to support them throughout their journey with useful information that contributes to their daily lives. The partnership with Neon reinforces how the combination of informative content, personalized formats and contextualized distribution brings greater reach and relevance to the audience.”
In addition to the content that includes the stories of those who are in the “run”, readers will be presented with informative content, the facilities of the Neon app, credit card and personal loan, payment by approximation and by PIX, investments, among other solutions . A delivery of digital media and advertisements are also part of the contents in ‘Visão do Corre’.
The partnership between the companies was brokered by DAVID, Neon’s advertising agency, and reinforces fintech’s positioning and language in being the main financial partner of the C, D and E classes, in addition to the brand’s most recent campaign: “Vamos pra Cima ”, launched in July this year.
Want to know more about the news? Don’t forget to follow ADNEWS on social media and stay on top of everything!
The post Neon and Terra close partnership and create Platform “Tamo Junto no Corre” appeared first on DNEWS.
