- Fair brings industry news towards sustainability.
- High quality and refinement debunk myths around products made from recycled materials.
- The largest fair of products and techniques for art, crafts and manual arts in Latin America takes place from October 26th to 29th at São Paulo Expo.
A base of ancestral knowledge, with a good dose of industrial research, a dash of environmental sensitivity and the recipe for the future of the circular economy in handicrafts is ready – a growth model based on the preservation and optimization of natural resources and the promotion of efficiency. of the processes.
“Crafts carry a model that respects time, the environment and people. What we are seeing now is the industry’s gaze in that direction, to produce and market its products in the sense of sustainable economic growth, while maintaining environmental conditions”, analyzes Rita Mazzotti, organizer of Mega Artesanal, who has been working for 20 years in the segment. “Manufacturing felt from recycled PET bottles, yarn produced from waste from the textile industry and dyeing fabrics with natural dyes, for example, are some of the practices in our market that have been going on for some years and serve as a model for the whole chain”, he adds.
And Rita’s example is given from inside the house. In the last edition of Mega Artesanal, the largest fair of products and techniques for art, crafts and manual arts in Latin America, no less than 32 buckets of 22 cubic meters were hired to take all the waste from the fair for recycling, approaching 400 tons waste. Among the exhibitors at the fair, it is possible to highlight some examples:
- Santa Fe felts
Since 2009, it has been producing felt from PET bottles, using around 50 bottles per square meter of felt. In 2022, it launches the Creative Sustainable Cycle project, which is one step ahead of the sustainability of cutting waste, or even products that are “old” can be reused in gardening because they have the same properties as tree fern.
- EuroRoma
The EuroRoma brand belongs to the EuroFios Group, the largest producer of ecological threads and strings in Brazil. Annually, it recycles more than 12,000 tons of textile waste and is the only Brazilian company that owns all the processes in the chain, from collection, transformation to distribution of the final product.
- Castanhal Companhia Têxtil
Jute fiber products from a culture integrated to the Amazon biome, planted in river channels, without pesticides, herbicides or fungicides and natural fertilization.
- Penguin
It launched EcoJeans yarns, produced from the recycling of scraps of jeans from the clothing industry and without going through chemical dyeing processes – their colors are the same as the original pieces.
Launch of the Botanique line, with raw yarn, free from chemical processes, with sustainable packaging (seed paper) generating zero waste and saving water and energy in its manufacturing process.
- Pilot
Use of 100% renewable energy in the factory; Packaging recycling through environmental compensation; BeGreen line of products made with at least 70% recycled material;
Service
MEGA HANDMADE 2022
Date: 26th to 29th of October
Location: Sao Paulo Expo
Address: Rodovia dos Imigrantes, Km 1.5. Agua Funda, São Paulo/SP. (Free vans leaving from Rua Anita Costa, next to the Jabaquara subway, until the event).
Schedules
From 26 to 28/10 – 10 am to 7 pm
10/29 – 10am to 6pm
Tickets: Online or at the box office
Values: R$ 30 (full) / R$ 15 (half).
Restrictions: No entry for children under 12 years old, except infants under 2 years old.
Parking: Information here.
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