Rei do Mate, with more than 310 operations throughout Brazil, brings yet another surprise to its consumers: the launch of Caramelized Popcorn in Churros and Cookies & Cream flavors. The launch comes to expand the recently launched Empório Rei do Mate line, created for the customer who wants to take some artisanal delights from the King home as a gift or even for a special moment; besides, of course, consumption in stores. The popcorn will be sold in packages of 50 grams at the suggested average value of R$ 7.90.
The Popcorns follow the same premium proposal as the other products, with different flavors present in the entire Empório line. “Popcorn is a well-known product, loved by people and widely consumed. We brought to our customers a handmade option, burst with hot air, super crispy, caramelized and flavored, of very high quality, fair price and without the addition of preservatives or flavorings; different from most market options. The packaging is beautiful and practical, ideally sized to carry in your purse or backpack”, highlights Antonio Carlos Nasraui, commercial and marketing director of Rei do Mate chain.
Special Campaign: To celebrate the news together with its customers, the Rei do Mate network is launching a limited-time launch campaign with Combo Carinho. The promotion consists of 1 cappuccino with chocolate rim or 240 ml paçoca + 1 110 ml cup of the new popcorn (Churros or Cookies & Cream flavor) for the average suggested price of R$ 13.90.
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