A DRUID Creative Gamingspecialist in Business to Gamer, Web3 and Metaverso, announces Paulo Carvalho as the new Media and Business Director. The professional arrives to collaborate with the development of more robust strategies and explore new opportunities for inclusion of in-game brands in a coherent way with the community.
Graduated in Advertising and Marketing with a specialization in Marketing with an Emphasis on Business, the new director has 15 years of experience in the advertising market, having worked for several agencies, such as Sunset, Loducca, Sales, Publicis and Havas, and serving the brands General Motors, Cacau Show, Extra, Pão de Açúcar, among others. Coming from SUNO, where he worked for almost 6 years, Paulo developed works for Renner, Santander and iFood, the latter with great results and recognition by the gamer community.
The new executive’s main challenges will be to promote, through an even more consultative and strategic view, the evolution of DRUID’s business, as well as helping to mature the market’s mentality in relation to games. According to him:
“Nowadays you can no longer think of communication strategy for games as a separate discipline. It is estimated that almost 75% of the Brazilian population is adept at video games, in addition to being the largest market in Latin America, moving billions annually. I am very happy to be able to contribute to DRUID, an agency that is a pioneer and reference in the market when it comes to games/web3 and, mainly, for the appreciation and recognition of my work carried out in recent years, where I managed to transform several ideas from the gamer scenario into effective business results for customers.”
To Claudio Lima, CEO of DRUID:
”The gaming scene evolves in every way, especially in media, with new channels, streaming and even mass vehicles. The arrival of a professional like Paulo will further help DRUID to navigate and succeed in this expansion.”
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