Developed by AlmapBBDO, the campaign is narrated by Galvo Bueno, in addition to Alok, Adriana Pino and Manoel Soares
Johnnie Walker presented the campaign “Keep Walking Brasilwhich aims to exalt the spirit of collective progress and football as an asset for renewal.
The campaign, under the creative direction of AlmapBBDO, brings together personalities and brand ambassadors, who play important roles on behalf of society.
The video features names such as Alok, president of the Alok Institute for social transformation; Adriana Pino, bartender in the fight against harassment of women and Manoel Soares, presenter and social activist, in addition to Galvo Bueno, narrator.
The brand will also be the sponsor of a series of strategic events that aim to stir the public in favor of the 2022 World Cup. Black Tonic HighballJohnnie Walker is present at Copa Village (RJ), Skypark at Morro da Urca (RJ), Torcida N1 (SP), Arena UOL (SP) and Arena Brasileira (SP), in addition to events in Salvador and Recife.
