Brands can be printed in digital environments, stands and other spaces
The eighth edition of the CarnaUOL Festival will take place on February 4, 2023 at a new location: at Allianz Parque, in So Paulo.
The festival, which was postponed due to the coronavirus pandemic, expects to receive more than 25 thousand people and have a line-up with names from different musical genres. Among the confirmed names, then, Lusa Sonza, Z Neto and Cristiano and DubDogz.
In addition, the party will also have a new visual identity, following colors such as purple, green and orange, in addition to graphics.
CarnaUOL symbolizes the re-encounter with Carnival and every detail, from the structure, the new visual identity, to the program of shows, were designed to provide the best for our audience, highlighted Paulo Samia, CEO of UOL Contedo e Servios.
The event will also have multiple possibilities for advertisers, from a digital environment to stands and differentiated spaces, in order to provide a greater brand experience.
We aim to promote more and more possibilities of activations for brands and advertisers, within the marketing and engagement of the event. This involves partnerships, coverage, content production and diverse communication possibilities. The results are positive for both sides, as well as, through these units, we will enable an even better and more memorable event for the public that wants to rediscover Carnival this year, said Bebeto Pirr, UOL’s advertising director.
As in other years, CarnaUOL 2023 will have a website dedicated to carnival news, covering samba school rehearsals, programming of street blocks in the main capitals, samba school plot, among other subjects.
